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i have content!
Content, content, content, how much is enough, how much do I need? Are you as content hungry as we all are? Have you ever wondered how much content you should have on your website? It is the driver to...
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grab a lot of influence…
Social business, it is here and it is sticking around! It use to be when someone thought of an influential person, the vision of someone who had power and money came to mind, right? Today in twenty...
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your image (brand) is already created!
Personal branding is as valuable as corporate branding! Your brand can single you out as an expert in your field. Because you believe in your talent, in your skills and ability, personal branding is...
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get in, get comfortable, engage and enjoy.
Top of mind today when seeking social media help, “how do I know if my efforts are paying off?” Code for, “what is my ROI?” A great question! All business investments, including social media marketing...
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have you pinned?
Pinterest is another website phenomenon to hit the internet. Pinterest is a visual sharing blogging extravaganza. Do you get it? Remember, most of us didn’t get facebook when it first came out, now...
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are your heels dug in?
After 30 plus years in the marketing world and seeing many evolutions in the industry, I am often shocked at how slow traditional media is to embrace new media. Traditional media seems to dig their...
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what do you know about social (personal) branding? just the basic facts!
Social branding (aka personal branding) is a “must” for anyone engaging in business in the 2.0 world! And if you have been living under a rock with that GEICO guy, you need to know that Facebook,...
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i feel naked (transparent)!
A buzzword in online marketing today is transparency. It means the more you reveal about yourself to your prospects, the more they will bond with and hopefully buy from you. Transparency is contrary to...
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manage the distraction!
You felt it, that immediate sensation that occurred when you became engaged with social media for the first time. The excitement of being able to communicate, with a wide network of family members,...
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me and my brand.
We have found that branding is something small to mid-size business owners rarely consider or often think of as being reserved for major corporations. Branding is every bit as important for small to...
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a degree in marketing, now what?
Marketing has evolved from being a module of business studies into a strong individual discipline. Most people know it is about creating brands that people want and understanding why they want them....
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a profile of your value proposition.
The power of LinkedIn, the world’s largest professional network displays your skills and core competencies and allows you to be found by hiring managers, recruiters, business prospects and investors....
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brand integrity is integral
In this world, building a trustworthy and worthwhile brand can be like a minefield. Building the strongest brand possible for your business, or the re-branding of your existing one is no easy task....
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define your brand as a selfless leader and not a self-promoter
There is a difference between marketing your brand and living your personal brand. There seems to be some confusion when it comes to personal brand development due to the popularity and dependence of...
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vanity and social media – the digital ego boost
Years ago, in order to reach out to a friend or colleague, you would call them, email them, walk over to their cubical, or even send a text message. Now, we reach out via social media networks. To add...
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selfies – the rise of our narcissistic behavior
Facebook and MySpace have coerced us to posting our profile picture in the beginning of the social media profile era. Most of us were not ready to share our personal photo with the world, lest known...
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the disillusion and disengagement of social media
On an average day, most people dedicate a few hours towards managing their social media accounts; catching up with friends on Facebook, responding to tweets on Twitter, or searching for new recipe...
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