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are your heels dug in?
After 30 plus years in the marketing world and seeing many evolutions in the industry, I am often shocked at how slow traditional media is to embrace new media. Traditional media seems to dig their...
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what do you know about social (personal) branding? just the basic facts!
Social branding (aka personal branding) is a “must” for anyone engaging in business in the 2.0 world! And if you have been living under a rock with that GEICO guy, you need to know that Facebook,...
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i feel naked (transparent)!
A buzzword in online marketing today is transparency. It means the more you reveal about yourself to your prospects, the more they will bond with and hopefully buy from you. Transparency is contrary to...
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manage the distraction!
You felt it, that immediate sensation that occurred when you became engaged with social media for the first time. The excitement of being able to communicate, with a wide network of family members,...
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me and my brand.
We have found that branding is something small to mid-size business owners rarely consider or often think of as being reserved for major corporations. Branding is every bit as important for small to...
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a degree in marketing, now what?
Marketing has evolved from being a module of business studies into a strong individual discipline. Most people know it is about creating brands that people want and understanding why they want them....
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a profile of your value proposition.
The power of LinkedIn, the world’s largest professional network displays your skills and core competencies and allows you to be found by hiring managers, recruiters, business prospects and investors....
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get in their face!
We are just getting back in the office after attending an annual conference of the Professional Outdoor Media Association (POMA) of which we are members. We were also invited to be part of the program...
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didn’t i tell you that?
After recently attending a few events associated with a market segment bowden2bowden dabbles in often, it gives me some pleasure to sit down and reflect about conversations I have had over the last...
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the importance of protecting your brand.
The Internet makes it easier for businesses to get the word out about their products and services, but it also makes it easier for unscrupulous individuals all over the world to steal ideas or to...
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the importance of influence in the marketing role…
Influence is a sometimes elusive trait that can have a great impact on how you are perceived in the public eye. A company can have excellent brand recognition, but to have real influence in the...
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it is a must for you, to be you! (part 1)
Whenever you are placed in front of a potential customer, you have to remember that you are not just selling them a product or service, but you are also selling them yourself. Customers will often feel...
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reveal your genuine self! (part 2)
Being genuine is not something you should try to simulate, but rather it is about being yourself and showing others the real you. We often take on many roles in a variety of situations for a number of...
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social scoring and its weaknesses
When it comes to new media marketing, the recent buzz tends to be how well you do on social rankings – as in how many followers you have on Twitter and how many “likes” you have on Facebook. Social...
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the pros and cons with the lose of online civility
The Internet is a powerful tool. Allowing people to work from home, keep in touch with friends who are far away and shop for the best deals available, the tool that so many people love is also a tricky...
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is social media breeding narcissism?
There have been a number of studies released about Facebook and the habits of its users suggesting that the king of social media tools allows users to display their narcissism with others while being...
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the brand culture
From the moment of our birth, to the day of our demise, branding has and will continue to influence our personal and business decisions in ways so subtle that they hardly seem to be noticed. But these...
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the pain in social media!
If you have not yet taken the much-needed plunge into the social media soup bowl, go ahead and jump! What are you waiting on? Why are you resisting? It is here, to stay and is how everyone connects and...
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seriously, really are you all that?
Our consultancy has become more and more focused on the social space over the last few years, why not, we try to stay ahead of the curve or at least between the lines. It is the future of all things...
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do i need a virtual marketer?
In business today a paradigm shift is occurring and the current economy has shifted it into overdrive. Small to mid-sized companies are turning to virtual consultants to perform many duties of a...
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